Weekend Feature :: Perfectly Petite Purl Soho Posy

Two short weeks ago, my mum and I went to NYC and of course we couldn’t miss Purl Soho. Beautifully curated and equally inspiring, as soon as we entered the doors our hands were twitching with the possibilities of all the new projects waiting to be brought to life…

Purl Soho + Squam have a wonderful connection and each time I visit NYC I’m always sure to visit. We are so grateful for their continued support for our retreats and of our wonderful creative community, so I am always equally happy to support and share in their terrific news, too! Today they announced the arrival of their newest yarn Posy + Pocket Posy, and below is a fun little Q&A with Laura from Purl Soho giving you a little more info on what the folks at Purl Soho are all about and some more info about this luscious new yarn… (did somebody say cashmere!?)

**you can learn more about out Posy + Pocket Posy plus check out the
full range of all the amazing colors here on Purl Soho’s website!**

If you have a yarny ‘bucket list’ like me, definitely don’t miss Purl Soho on your NYC travels. But if you haven’t the opportunity to see Posy + Pocket Posy in person, there are a giveaways happening over on our Instagram and Facebook pages. Check them out for the opportunity to win of these gorgeous bundles.


Tell us a little bit about Purl Soho, for those who may not be familiar?

Purl Soho opened in New York City in 2002 as a tiny shop specializing in natural fibers and beautiful design. We later opened an even smaller fabric store, and then in 2010 combined the two ideas into one store at 459 Broome Street. Since then, we have specialized in creating and selling exceptional fiber art supplies, from hand knitting yarn and linen fabrics to inspiring kits and notions. We have always also been passionate about creating patterns and projects steeped in tradition but informed by modern design. Most of these patterns we offer for free on our website, where we also sell our products.

Tell us about Posy & Pocket Posy! What is the fiber content? How does it feel when knit or woven?

With a content of 75% Superwash Merino, 15% Cashmere, 10% Nylon is perfect for socks, of course, but also for sweaters, hats, mittens, and scarves. We also love doubling it for blankets and super cozy wraps! Both are fingering weight, but differ in weights — Posy at 100g and Pocket Posy (the little sister!) at 25g.

How about patterns for Posy? We can’t wait to see!

You can dive right in to this bounty of color by getting started with the free pattern for our Muhuroosa Blanket! An extraordinary ode to Muhu’s knitting tradition, we were inspired by this Estonian island’s infectious love of color and can’t think of a better way to explore our new Posy and Pocket Posy collections (Muhroose Blanket bundle is currently 15% off through Monday, Oct 15th).

Purl Soho brand yarn is extensive, gorgeous and beautifully curated. The color palette is SO stunning — from where is inspiration drawn when creating a new product and choosing color elements?

We always turn to nature when we’re thinking about color. We love colors that evoke really specific moments in the natural world: a beech leaf in October, the wing of a moth, a cold winter field. We also love colors with layers of complexity, colors that change in different lights or even moods, that continually surprise us.

What is something fun that most people don’t know about the work day/ environment at Purl Soho?

Most people imagine that our workdays are as relaxing as crafting itself, but really we are usually running around as if the fate of the world were hanging in the balance! We do have a lot of fun, but we take our jobs very seriously, too. For real fun, we talk about color!

What trends/surprises are you seeing in the yarn, fiber and/or sewing industries that are exciting?

Natural fibers continue to excite customers, with people wanting to know more and more about the sourcing, production, and story of the products they’re buying. We’re also seeing a shift to brighter, bolder, happier colors, which has been really inspirational for us!

You can keep up to date with Purl Soho via their Instagram (@purlsoho), their Facebook (click here), or sign up for their newsletter and receive a free pattern on the homepage of their website (click here). All photos are credited to Purl Soho.

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