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Episode 32 :: Joelle and Page of Purl Soho

June 2, 2016

This morning I am actually WRITING to you from the dock!

We are at Squam for the June gathering and everyone is off in classes as I share this lovely conversation with Joelle Hoverson and Page Norman of Purl Soho.

It is very hard to get a photo of these uber busy women who keep rather a quiet, low-profile out in the world of social media, so I am grateful to be able to share this one below courtesy of JOHN DOLAN.

joellepage1

Pictured above is the Purl Soho team with Joelle’s sister, Jen Hoverson Jahnke, on the left. Page Marchese Norman on the right. And Joelle Hoverson, center.

There is a sweet synchronicity to today’s timing as Purl Soho has been a HUGE supporter of Squam since the beginning and the love and nurturance I have personally received from Joelle and Page has helped me keep steady on this path that has sometimes felt uncertain and rocky. When you have people in your corner cheering you on, people that you admire to the ends of the earth for the business THEY have created, it is, most indeed, a very good thing. 🙂

Page and Joelle are both true heroes of mine and I am honored that they would take the time out of their very busy lives to chat with me so that you could get to hang out with them, too.

One of the most striking parts of their story is the deep friendship that is at the heart of their amazing business. Joelle and Page are best friends AND biz partners.

photos courtesy of Purl Soho

photos courtesy of Purl Soho

They first met when they were working at Martha Stewart Living and sharing an office space. You will hear more about that in the podcast — and other bits of their journey.

purlsohoscarf700web

A few years ago I shared another glimpse of how much I revere their aesthetic and what they have created — you can read that here: Simply Perfect.

Of course, the only irony in all of this is that Page and Joelle are always TOO busy to break away and come up to join us at the lake . . . but I hold out the hope that one day I can woo them up here for some sweet rest, creative rejevenation that they so richly deserve. Meantime — enjoy this little convo we had together.

bisous, Elizabeth

-

on the blog

a Sunday afternoon with Toni Lipsey, Mara Licole and Gaye Glasspie

Instagram

As The SQM HQ office shutters for the next little As The SQM HQ office shutters for the next little while (back online in the New Year) feeling like some sweet, silly drifting out on a paddleboard could feel pretty good right now. 2021<---!! 
Posted @withregram • @squamlove The soft air, the changing light... Squamtime is on the horizon. This dreamy video of @amygretchen by @emily_katz  #squamlove
May your weekend have moments of peace, ease and t May your weekend have moments of peace, ease and time for creative play 🌿💙

sketching from the dock by @dannaray 💙 #squamlove
Although Isa is currently on social media sabbatic Although Isa is currently on social media sabbatical, she WILL be with us in June! *happy dance* @poppyandgrayco #squam2021
It was such a disappointment to cancel last year ( It was such a disappointment to cancel last year (amid all the rest of 2020) so it is no small delight that we WILL be welcoming @maralicoleknits to the lake in June where she will be sharing an original shawl pattern and teaching brioche! I love her sock pattern here and the message from her launch last July about "just keep putting one foot in front of the other." Indeed. #squam2021
So thrilled TONI LIPSEY will be with us at the lak So thrilled TONI LIPSEY will be with us at the lake next Spring-- scroll through to watch her making this darling hat. Head over to @tlyarncrafts to see more of her fab videos and crochet inspiration! #squam2021
Looking forward to being together at a safe distan Looking forward to being together at a safe distance Posted @withregram • @curioushandmade Bye lake 💕💕 #squam2015 #squamartworkshops #squamlove
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