Have you seen this ad for Mercedes-Benz making the rounds? What a cool representation of the workings of the brain.
Amazing, no? I could go on and on about how fascinated I am with how our brains work...some of my most favorite TED talks are about brain reserach (like this one about the brain researcher who suffered a stroke and her left and right brain experiences of it). I love learning about how we learn, how we think...and what gets me super exited is the generation of ideas. How does that happen? How does something come from nothing?
There is a new book coming out this month called Imagine: How Creativity Works by Jonah Lehrer and I'm exicted to read it. I discovered it flipping through a business magazine of all places...and it said there are actually three neurolgically distinct forms of creativity.
1) Moments of Insight (my something from nothing kind of creativity)
2) Working Hard to Solve a Problem (coming up with elegant solutions!)
3) Spontaneous Improvisation (like musicians and comediens...)
He also says...the things that are most essential for big ideas aren't going to look productive. So in other words, go take a nap or find another way to relax! According to him, this is essential...so yay for artist dates and daydreaming!
Wondering what you think about how creativity works? When do feel the most creative? What works to get you in your zone?
Oh! and P.S. Here's a quick little tidbit for you - the color blue can help you double your creative output! So combine that with this idea of relaxing and it seems to me a day like this below is EXACTLY what we all need to be creative. Who knew?
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